Contents
Steps in project preparation
The basic steps one should follow while doing a project are as below:
1) Topic Selection: you need to select an important topic which has substance in it and can draw the interest of the reader. An extensive research, an expert advice or even a professional help will be advantageous while selecting the topic. Always keep in mind your topic should be somewhat exceptional so that it draws the attraction of the addressees towards you and your work.
2) Introduction and the project statement: the introduction of any project should be an indication of the complete work and logical with the background. A project statement needs to be written below the introduction which must be well planned, goal oriented and well balanced.
3) The literature: the sources from which the documents of the project are taken should be completely genuine and applicable and should not depart from the objective or the main theme of project.
4) Method of writing: every chapter should be logical, easy flowing, well coordinated with the other chapters, logical and original all at the same time. It requires a lot of time and effort to write a project report and you may even need professional help at times.
5) Statistical data analysis: for every hypothesis mentioned in your project it is important to provide the required statistical data supporting it. A systematic analysis of the data adds value to your project.
6) Conclusion: the conclusion of the Project is equally important as the foreword as it should contain a reflection or summary of the entire proposal. The end should be notable portraying the accurate viewpoint with which you are writing your Project.
7) Formatting and editing: as a final touch these two steps are of giant importance. Every chapter, every table, examples and data should be put in correct order. The title page and the conclusion should be taken extra care of. Proof reading should be done number of times to get rid of any grammatical mistake, spelling mistakes or sentence structure error.
Topic selection
As it materializes to me, the most significant task before you is to select a topic, although you mention that you need as many topics as possible. Listing of too many topics can only increase your confusion in choosing out of them. Also, you need to choose a topic that is relevant for you. You can adopt step by step approach to select a topic that best meets your course requirements, as well as best suits your interests and abilities.
1. Be clear about the research topic requirement as specified for the course.
2. Be clear about the effort that you can put in the research assignments in terms of length of your report, time available for completion, and time effort and money you can spend on collecting data.
3. Quickly identify about a dozen topics from your course material that you feel can be suitable.
4. At this stage there is no need to examine each topic in great detail. For each of the listed topics examine the feasibility of completing the research within your limitations. This should leave you with a short list of three or four most appropriate topics.
5. Examine these topics in greater detail to see if all the information and other inputs required for the project will be available.
6. At this stage you may also consider your own interest.
Based on all these considerations you can select one topic. Below is list of topics pile up for you to select:
Finance:
1. Mergers & acquisitions
2. Investment feasibility study
3. Future of derivatives in india
4. Study of growth prospects of MF’s in india
5. Banking sector - psus are here to stay
6. Derivatives trading
7. Online trading of futures and options
8. Commodity derivatives
9. Educational loans from public sector banks
10. Personal loans in private sector banks
11. Self help groups and micro finance
12. Liberalization and exports
13. American depository receipts
14. Global depository receipts
15. Retail lending
16. Availability & utilisation of bank finance for working capital Needs-a study
17. Study of variations in the price level of essential commodities And their effect on the public
18. Study of stock broking operations in bombay stock
Exchange(bse)
19. Children's savings schemes - a comparative study of schemes offered by selected banks
20. Informal mutual credit association - a study of informal chit funds
21. A study of cost control techniqes of two manufacturing units
22. Financial structure of two/three advertising agencies
23. Issue of season tickets by the apsrtc - a cost benefit analysis
24. Working of housing finance companies -a case study of hdfc/ lic/ab homes / deeven housing finance corporation/any Other company studies
25. Sebi and investor protection - a study
26. Portfolio management practices of uti/lic/mutual fund
27. Problems of stock brokers vis-a-vis the share transfers
28. Performance of non-banking finance companies - a study of selected companies in kdmc
29. Problems and prospects of non-banking finance companies
30. Management of non-banking finance companies - a study of selected units
31. Policies and practices of lease accounting - a study of
Selected companies
32. Policies and practices of lease accounting - a study of
Selected companies
33. Financial services - growth and development - a study of Selected companies
34. Emerging trends in merchant banking - a study of selected companies
35. Trends in mutual funds - a case study
36. Working capital management in small scale units - a study of selected units
37. Sources and applications of funds - a case study
38. Impact of liberalisation on capital market
39. Impact of financial sector reforms on banking sector -a study of selected banks
40. Problems and prospects of venture capital - a case study
41. Dividend policies and practices - a comparative study between a public sector company and a private sector company
42. Working of national stock exchange (nse)
43. Working of securities in india - a comparative study of bse and nse
44. Effect of liberalisation on savings and investments in india
45. Effect of changes in monetary policy on the performance of Nbfcs - a study
46. Liberalisation and the recent trends in financial intermediation
47. Working of idbi/uti/icici/lic etc
48. Role of hdfc in providing housing finance to middle and high income groups
49. Working of auto finance companies - a case study
50. Mergers and acquisitions in india - a study
51. Role of institutional and small investors in capital markets in india
52. Status of equity research in india
53. Sickness in small scale units - a study
54. Issue management
55. Liberalisation and integration of financial markets
56. Accounting standards - some issues
57. Management control systems - a case study
58. Performance of multi national companies (mnc's a study
59. Current swaps: an instrument of international finance
60. Foreign direct investments
61. Fostering investor confidence - some implications
62. National depository system
63. The changing role of commercial banks in india
64. Insider trading - effects on stock returns
65. Equity share valuation : a study of harmaceutical/cement/textiles industry
66. Equity investment and economic growth in india
General Management
67. Jit (just in time)
68. Eoq
69. Abc analysis
70. Vendor performance
71. Quality circle
72. Tqm
73. Iso
74. Value engineering
75. Centralize purchase
76. Management audit
77. Company analysis with ratio/fund flow
78. Study of stock exchange
79. Role of sebi
80. Joint venture
81. Takeover
82. Merger
83. Marginal cost as management tool
84. Product life cycle
85. Media plan
86. Test marketing
87. Export pricing
88. Role of small scale industries in developing nation
89. Role of sidbi
90. Role of exlm bank
91. Study of financial institute
92. Mutual fund
93. Privatization in insurance, road, ports etc
94. Waste management
95. Trade union movement in india
96. Labour welfare scheme
97. Working capital management
98. Cash management / fund management
99. Importance of budget
100. Invisible exports
101. Tourism industries
102. Brand equity
103. Bench marking
104. Co-operative movement in agro-product
105. Marketing agro-product
106. Dot com company in future
107. It parks
108. South east asian origin
109. Fdi
110. Regional grouping / trade block
111. Sez
112. Packing need
113. Social forestory
114. Comparative study of industries (either financial angle or marketing angle or techno angle
115. Marketing of ssi produt
116. Warehousing
117. Transport
118. Iata – role function
119. Communication and custom service
120. Universal bank
121. Credit cards
122. Health economics
123. Body language
124. Role of financial institutions in industrial development
125. Nbfc's
126. Gdr's / adr's
127. Debt markets
128. Securitization
129. Commercial paper
130. Forex and treasury
131. Performance appraisals
132. Private sector banks
133. Comparative study of financial institutions
134. Need and importance of financial analysis
135. Tax and non tax revenues
136. Deficit financing
137. Corporate finance
138. Corporate restructuring
139. Telebanking
140. Internet banking
141. Capital markets
142. Fii's and india
143. Failure of mutual funds
144. Comparative study of mutual funds
145. Emotional intelligence
146. Organization culture in indian organization
147. Conflict management
148. Time management
149. Interpersonal relations
150. Professional stress
151. Performance appraisals
152. Performance appraisals
153. Counseling
154. Transactional analysis
155. Organizational development
156. Motivation
157. Group dynamics
158. Vedic management
159. Human relations
160. Vrs
161. Retrenchment
162. Layoffs
163. Training and development
164. Recruitment in indian organization
165. Rural marketing
166. Crm
167. Customer retention
168. Management of services
169. Customer behaviour with product
170. Fema
171. Tele marketing
172. Sky shops
173. Net work marketing
174. Global marketing
175. Industrial goods marketing
176. Marketing mix case study
177. Promotional strategies
178. Exchange offers
179. After sales service
180. Celebrity marketing
181. Plc
182. Role of advertising
183. Product diversification
184. Product modification
185. Product elimination
186. Trend in privatization
187. Trend analysis in fdi (sector wise / state wise
188. Impact of globalization in any specific industry
189. Essentials of a valid contract
190. Rights and duties of directors
191. Futures and options
192. Financial swaps
193. Foreign exchange rates
194. Creation of corporate entity
195. Dishonour of cheques and liability of directors
196. Prospectus for issue of capital
197. Role of partners including implied authorities
198. Effect of dissolution of partnership
199. Modvat
200. Effect of indirect taxes on industries
201. Value added tax
202. Meeting and minutes in a company
203. Environmental management
204. Labour welfare measures under factories act
205. Environmental protection measures
206. Stress management
207. Brand equity
208. It management, it insights
209. Finance scams in india
210. Consumer behavior in relation to health care products
211. Indias major trade partners - uk and usa
212. Organisational development
213. Consumer behaviour with respect to cold drinks"
214. Working capital management
Human resources
215. 360 degree appraisal
216. Performance appraisal
217. Assessment centres
218. Competency mapping
219. Balance score cards
220. Knowledge management
221. Bpo's - future or fad
222. What is important? - strategising or implementation
223. H r planning & recruitment - comparison between psu and private sector companies
224. H r p in public sector organization - a case study
225. H r d strategies - comparison between psu and private sector companies
226. H r m practices in an organization - a case study
227. Impact of training on the performance of employees - a case study
228. Selection and recruitment practices in an organization - a case study
229. Application of appraisal strategies in an organization - a case study
230. Labour/employee turnover - a case study
231. Settlement and grievances handling in an organization - a case Study
232. Role of h r m department in turnaround management
233. Role of h r m department in a growing organization
234. Role of h r m department in erp (sap / people soft
235. H r accounting
236. Alignment between process requirements & governance
237. Capabilities in b p
238. Philosophy of h r management
239. Culture and cross border mergers & acquisitions
240. High skill equilibrium
241. High skill eco system
242. Knowledge transfer through inheritance
243. Talent management
244. Knowledge management
245. Affect of leadership on performance of the organization
246. Career stagnation causes and effects on the individual /Organization
247. Organizational effectiveness through hrd in the change
248. Liberalized markets
249. Organizational climate and leadership of an organization a Comparative study
250. Design of personal information system for an organization
251. Job satisfaction and health of employees in an organization
252. Reward system - a tool for promoting desired organizational Performance a case study
253. Identification of training needs of security personnel in an organization
254. Hrd strategies and industrial relations - a case study Graduates
255. Planning and identifying hrd interventions for solving organizational problems a study
256. Role of change agent (external / internal in an organization
257. Role of hrd in tqm
258. Various incentive schemes a comparative study
259. Work measurement and wage payment plans
260. Study of employee morals and attitudes
261. Pay revision management
262. Wage fixing administration
263. Quality of work life
264. Motivation and morale
265. Dignity of labour
266. Performance appraisal and counseling
267. Training needs and analysis
268. Positive force field analysis and change management
269. Hrm consultants
270. E-learning
271. Paperless office
272. Matrusri institute of post graduate studies
Marketing
273. Marketing strategies of two wheeler's- a study of motor cycles
274. Market potential on medical insurance offered by various banks a case study
275. A study of health tourism
276. A study of consumer preferences towards various holiday resorts
277. A study on soft toys market-a case study
278. A case study of geysers market or water purifiers
279. A case study of branded pc's versus assembled pc's
280. A study of consumer durables- with reference white goods such as ac's and washing machines
281. Marketing of life products like jewellery
282. A study of growing small car market in mumbai city
283. A study of mis in a company dealing with industrial goods- ref To steel and cement industries
284. Competitors marketing strategies of refrigerators
285. "new product launch" - a case study on cool drinks
286. Formulation of advertising plan for a consumer product
287. Market potential for mosquito repellents - a market survey
288. Importance of dealers in placements promotion of 'electrical home appliances
289. Advertisement impact on consumers with reference to emcg industries
290. Marketing management practices in industries
291. Consumer attitude towards colour tv's and evaluation of advertising strategies by manufacturers
292. Effect of media on advertising-like tv, magazines and newspapers
293. Survey of black and white tv's with reference to popular brands
294. Consumer buying behaviour on different consumer product companies
295. Marketing opportunities for laptop computers in india
296. A study of product attributes preferences of the customers of lcvs
297. Market potential study for export oriented industries
298. A study of super markets/hyper markets/malls with special emphasis on consumer attitude
299. Evaluation for consumer awareness of watches
300. A project report on the effectiveness of any consumer products advertising campaign
301. Dissertation on buyer behaviour - a study of televisions
302. Project report on product positioning of watches
Marketing
303. Indian consumer is a unique consumer"
304. Customer relationship management
305. Competition analysis for a sector
306. Effectiveness of sales promotion & advertising
307. Emerging trends of retailing in india
308. Brand failure
309. A study of attributes in accepting specialty pharmaceutical products among medical practitioners
310. A study of buyer behavior towards after-sales-service of electronic products”
311. A study of implementation & effectiveness of competence management
312. A study on changing importance of various media vehicles of advertising"
313. A study on factors influencing adaptability & usability of consumer electronics"
314. A study on motivational significance of various reward and recognition programs"
315. A study on the impact of loyalty programs on consumer purchase behavior and loyalty"
316. Advertising effectiveness study
317. An analysis of consumer behaviour in upgrading to conspicuous goods in branded apparels
318. An analysis of possible strategies for successful internet based customer services"
319. Analysis of sales promotions ability to prompt brand
320. Analysis of the effectiveness of branding on luxury products
321. Analysis of the role of outdoor advertising and establishing strategies for managing space media
322. Brand awareness
323. Brand image
324. Brand preference
325. Changing trends in fmcg industry in india
326. Channel recruitment & development
327. Choosing retail locations for shopping in india (retail industry
328. Comparative study on brand loyalty
329. Competition analysis
330. Conspicuous consumption
331. Consumer perception survey
332. Customer awareness
333. Customer behavior
334. Customer data analysis
335. Customer expectations
336. Customer loyalty study
337. Customer preference towards promotional activities
338. Customer profiling
339. Customer satisfaction electronic products
340. Customer satisfaction survey
341. Dealership network & effectiveness of distribution system
342. Developing marketing strategies
343. Distribution & promotional strategies
344. Distribution channel
345. Distribution network & general insurance industry
346. Effect of big box retail chains on small business"
347. Effective retail distribution in insurance
348. Effectiveness of channels ( online/ internet in service delivery
349. Effectiveness of channels (distributors/ dsas in service delivery
350. Effectiveness of promotion schemes
351. Effectiveness of rural distribution
352. Effects of negative word of mouth communication on brand equity“
353. E-marketing of financial services: relationship approach
354. Factors affecting real estate markets in a location
355. Future of consumer durables pertaining to standard brands & own brands of retailer like (next, bigbazar
356. Global scenario & market potential
357. Global supply chain mgt & logistics
358. Impact of buying factors on the sales of chemical goods"
359. Impact of customer relationship management in retail industry"
360. Impact of promotional activities at mall on consumer’s behavior at shopping malls
361. Impact of promotional activities on consumer’s behaviour at retail outlets"
362. Import consolidation
363. Improving service quality using service blueprinting
364. Influence of branding on consumer purchasing behavior
365. Integrated marketing communications (imc
366. Logistics & rink management
367. Logistics operation
368. Management automation
369. Managing of luxury brands
370. Market feasibility
371. Market potential for turnkey conferencing
372. Marketing in fmcg sector
373. Marketing mix
374. Marketing strategy adopted for selling different mobile
375. Measurement of brand awareness and brand perception
376. Measuring effectiveness of display system for chocolate in retail
377. Merchandising key account management in apparel exports
378. Present and future potential of users generated content and its role in on-line advertising"
379. Promotion strategies followed in retail sector
380. Retail outlet mapping of retail stores and shopping malls
381. Role of emotional satisfaction in service encounters - retail sector
382. Service blueprinting
383. Service process mapping – back stage, on-stage
384. Service quality study
385. Service standards
386. Strategies for marketing agro products
387. Strategies used to build successful internet based customer services
388. Study of consumer behavior related to different soap brands in a location
389. Study of consumer behaviour related to different bathing soap brands
390. Study of factors which influence the location of retail outlet"
391. Study of institutional markets
392. Study of purchase influencing factors
393. Study on "impact of web technologies on bb marketing"
394. Study on changing consumer preference towards organized retailing from un-organized retailing
395. Study on consumer behavior with special reference to preference of brands in cellular phones"
396. Study on creation of luxury brand
397. Study on effectiveness of employee’s role in service delivery
398. Study on factors influencing adaptability & usability of consumer electronics
399. Study on strategies for promoting retailers' brands
400. Telemarketing advantages & disadvantages
401. The factors affecting and enhancing the brand equity of multinational corporations in india
402. The impact of tax on electronic goods & products (industrial marketing
403. The study of customer perceptions towards ayurvedic health spas"
404. Study on "impact of advertising in bb marketing"
405. Project report on "new product research" (with power back up system
406. A study on channels of distribution for refrigerators
Preparing project report
After collecting the necessary information from primary and secondary sources, substantial number of visits to select companies / organizations and administering questionnaire / interview schedules, if any, the students are advised to discuss with their project guides for necessary directions on how to analyze the data. Based on the project guide’s advice, carryout necessary tabulation of data, application of statistical tools, testing of hypotheses if any, and then prepare a plan of chapterization to prepare a project report. Your compliance with the following format, may enrich the quality of the report. Please refer to your research methodology course material for deeper details.
i. Chapter i: background of the problem under study : (company profile/ industry trends etc) This chapter may contain a concise conditions of the problem under study preliminary from macro economy dimension to micro inclination, up to date developments in the given characteristic under study. Brief review on different studies/ review of literature on this theme may add prosperity to the work. For case studies, a brief profile of the company / industry should be given
ii. Chapter ii: objectives and methodology : This chapter should hold the objectives of the study, methodology and sample selection, research design, period of the study, sources of data, tools of data collection, statistical analysis, broad hypotheses put for testing, limitations, etc. Further, the technical terms used in the study, a priori relationships expected between the variables, models intended to be developed / tested are to be specific in this chapter.
iii. Chapter iii and iv: empirical results / data analysis & discussion: This chapter should have a logical appearance of the empirical results after completing the data analysis. This should contain carefully tabulated results, results of hypotheses tested, graphs and figures, if any, along with necessary interpretation. A comparison of results with earlier studies may add novelty to the work. A thorough discussion on the basis of results of analysis should be given in this chapter.
iv. Chapter v: summary and conclusions: This chapter should spotlight on broad explanation made by the study against each objective specific in the 2nd chapter. All observations should neatly be bulletined along with appropriate captions. This chapter should also give a concise list of conclusions drawn by the study and then provide necessary suggestion for the guiding principle makers / managers on future course of remedial action.
v. Bibliography : Every project work should have a list of books consulted for the topic studied, research reports, list of research articles and popular academic articles published in different journals be documented in standard pattern. It is also better to mention the websites referred for the resultant sources of materials.
vi. Annexure: Every project report should contain necessary annexure wherein the proforma of questionnaire / interview schedule should be enclosed in original. Further, the Annual reports, research reports, used as supporting documents, if any, may also be enclosed here. The large database collected by the students may be enclosed as annexure to the research report. Subject matter organized as above has to be neatly typed (with one and half line space and submitted in hard bound form. Please type only one side of the page. Use only A4 size paper and the report may be with in the range of 75-100 pages, normally, as per standard practice in India.
vii. Proforma : Students are advised to follow the following proforma while finalizing and printing of their project work reports. The standard practice is the following sample pages:
· Title sheet
· Certificate from the guide
· Declaration by the student
· Acknowledgements
· Executive summary
· Table of contents
· List of tables
· Bibliography
· Appendices
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