RM-MM sample example

Marketing	1. Consumers outlook	1. Towards department stores in ________ city	1. Type of research 2. Sampling area: 3. population 4. sample size 5. sampling design 6. primary data 7. secondary data 8.  Research instruments 9. Research analytical tools	1. To find out consumer opinion towards department store in______	CRM	Analysis of Relationship between	Gender, age, martial status, montly income, family size, class, locality,	Customer support, price, satisfaction, feel good, budget, quality, time pass,  easeness, availability, fast, value for money, pride, respect, point benefits, gifts, product range, neatness, tidy, good CRM, parking, easy availability, promotional schemes, wide product range
				2. To find out the reasons for purchasing in department store
				3. To know consumers satisfaction level towards department stores